-Driving development of new research methodologies and analytical techniques
-Ensuring implementation of all marketing research and information common platforms and best practices.
-Leading the development and maintaining comprehensive analysis.
-Leading the integration of the market,customer and consumer insights across the Marketing organization and facilitate the formulation of Marketing strategy.
-Developing and guiding all marketing team with appropriate training in effective use of marketing research systems and information analysis.
-Establish relative KPIs for the Marketing areas and track ongoing results.
Manage the evaluation of the Marketing activities.