Marketing Specialist for Salon

General Information

Job Type:
Lebanon - Beirut
Date Posted:
Jan 09, 2017
Employee Type:
Full-Time Employee


Job Summary
The Marketing Specialist is responsible for the execution of integrated marketing programs for projects that support product/service profit objectives, driving demand offerings through unique and competitive retail positioning.

Job Responsibilities
• Develops strategic marketing briefs to ensure the attainment of business objectives, marketing objectives, sales goals, customer goals and vendor agreements.
• Develops and maintains marketing project schedules and status reports; obtains cost estimates; and tracks actual expenses.
• Provides the management with clear project direction on target audience, customer insights, marketing objectives and value proposition.
• Performs ongoing audits of existing project material to ensure consistency of messaging, adherence to brand guidelines, compliance and product/service accuracy.
• Collaborates to develop a set of measurement criteria to pinpoint effectiveness of marketing strategies and tactics on sales, retention and satisfaction. Monitors results.
• Maintains knowledge of retail capabilities, customer needs, internal operations processes and competitive maneuvers.

Basic Qualifications
• Bachelor’s Degree and at least 2 years of marketing experience such as product marketing, advertising, creative services or customer insights.
• At least 2 years of experience presenting and reporting on project plans and cost benefit analyses to appropriate stakeholders, executives and senior management.
• Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
• Experience developing ways of accomplishing goals with little or no supervision, depending on oneself to complete objectives and determining when escalation of issues is necessary.
• Experience establishing and maintaining relationships with individuals at all levels of the organization, in the business community and with clients.
• Experience developing and delivering presentations to various audience levels within an organization.
• Advanced level skill in Microsoft PowerPoint (for example: changing picture styles, customizing animation and/or setting automatic slide timings).
• Intermediate level skill in Microsoft Word
• Intermediate level skill in Microsoft Excel
Preferred Qualifications
• BA Marketing, Advertising, Business or Journalism.
• At least 2 years of experience integrated marketing or marketing analysis.
• At least 2 years of experience working collaboratively with internal cross-functional teams and in environments with structured marketing processes.
• At least 2 years of experience working with budgets and project management.
• Experience in marketing analytics and understanding quantitative analysis.
• At least 2 years of experience using competitive and customer insights to refine marketing plans or campaigns.
• Experience in consumer package goods, healthcare or retail marketing.
• Experience developing marketing value propositions and positioning statements.
• Experience in marketing national, direct-to-consumer programs.
• Experience implementing both acquisition and retention marketing initiatives.
• Exposure to a regulated environment with privacy, compliance and legal guidelines.
• Experience in the Beauty Industry

Company Profile

The journey of Younes Eid is an inspiring one, reflecting the power of will in
materializing dreams. Since he was only 15 years old, Younes Eid shone as
a hair styling prodigy and decided to refine his techniques in the most celebrated
salons of Paris, where he developed proficiency for precision cutting and an eye
for original coiffures.

At 19, he returned home, enriched with the European flair for beauty. From Saida to
Beirut, he opened several salons and soon became one of the most famous names
in the world of hairdressing. His style revolutionized the concept of female beauty,
breaking the molds of traditional fashion with inventive, sophisticated, natural cuts
and colors.

Younes Eid's journey of success culminated in the inauguration of his world-class,
award-winning salon in Downtown, a sanctuary dedicated to feminine glamour
and wellbeing, where trends are set and exquisiteness is reinvented…
all in the touch of Younes Eid.