LBCI’s mission is to persistently break new ground in Arab broadcasting by:
* Inspiring people to assume their responsibilities as citizens through positive action
* Anticipating and adapting to changes in the media environment by integrating our creative approach with innovative technologies.
* Extending our reach to as wide an audience as possible as consistently as possible, while remaining accountable to them.
LBCI’s vision is to be a continuous source of inspiration for positive change in Lebanon and the Middle East.