Social Media Specialist

General Information

Beirut Digital District - ZRE
Job Type:
Lebanon - Beirut
Date Posted:
Jun 14, 2017
Employee Type:
Full-Time Employee


Position: Social Media Specialist
Company: ZRE

1. Job Description
A vibrant, motivated and passionate community manager to handle the company’s Social Media channels. Tasks will include creating content strategy along with the Sales and Marketing Manager, developing brand awareness, generating inbound traffic and cultivating leads and sales.
The candidate must be digital-oriented and creative, with expertise in the application of social media strategies.
2. Responsibilities:
1) Setting clear objectives and goals:
a. Growth of fan base
b. Reach
c. Engagement
d. Leads
e. Sales
2) Ensuring great, consistent, and compelling design.
3) Ensuring a solid content strategy taking into consideration our brand and our customers
4) Curating the best promotion strategy to grow our fan base.
5) Curating the best engagement strategy by listening, responding, asking questions, and engaging our audience
6) Converting fans to customers i.e. the best conversion strategy
7) Measure and analyze ROI on weekly basis.

3. Essential Duties
 Applying and developing strategies to increase engagement and interaction
 Day-to-day management and development of editorial content on social media platforms, including tweets, posts and discussions
 Monitor trends in social media tools, applications, channels, design, and strategy.
 Actively engaging customers and influencers within the company’s social media channels (Facebook, LinkedIn, Instagram, YouTube and Twitter)
 Using Facebook ads tools to effectively attract new fans to the page
 Becoming an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate. Covering all the company’s events, exhibitions, conferences, and seminars
 Using social media monitoring tools to monitor trends, conversations and report on metrics

4. Qualifications
 Bachelor’s degree in marketing, communications or related field required. Masters degree is a plus.
 Demonstrates creativity
 Excellent communication and presentations skills
 Experience with social tools (Blogs, Discussions, Facebook, Twitter, LinkedIn and GooglE+)
 Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field
 Displays ability to effectively communicate information and ideas in written and video format
 Exceeds in building and maintaining sales relationships, online and offline
 Maintains a working knowledge of principles of SEO including key word search
 Computer proficient with Microsoft Office, Adobe InDesign and Adobe PhotoShop
 Excels at research, possesses excellent writing skills
 Interest in digital/technological field

Company Profile

ZRE is a real estate development group focusing on creating unique living and working experiences with distinctive atmospheres and a wide range of services.

Beirut Digital District (BDD) was launched in September 2012 in the historical Bachoura district of Beirut as a government facilitated project established between ZRE s.a.l.; a private company whose sole aim is to develop communities that bond, interact, and flourish within their neighborhoods, Berytech; an incubator accelerator for the development of startups in the ICT field, and The Ministry of Telecommunications; acting as a facilitator and providing broadband internet and telephone infrastructure at preferential rates. Beirut Digital District (BDD) will represent a community focused urbanized hub for the creative companies and talents. The project aims to become an all-inclusive zone dedicated to improving the digital industry in Lebanon through providing state-of-the-art infrastructure and superior support services for businesses and the healthiest living environment for the young and dynamic workforce; all at competitive and affordable rates.