Performance Marketing Executive

General Information

CARMA International
Job Type:
Advertising/ Public Relations
Date Posted:
Oct 19, 2017
Employee Type:
Full-Time Employee


• Work with Performance Marketing Manager, and Account Managers and other team members to develop effective and fact-based client proposals.
• Work with Account Managers to understand the client brief and translate it to media plans and advising on the best platforms that will be related to the client objectives.
• Strong ability in managing big budgets across different platforms.
• Set bidding strategies for various campaign types.
• Execute all aspects of media plans including optimization and reporting.
• Building media plans and suggesting best platforms to run the campaigns on based on the client objective.
• Give estimation of the KPIs that can be achieved for every platform and overachieve those KPIs.
• Work towards a quarterly target of profit driven from the campaigns, by launching the campaigns to the best practices.
• Analyze data from the platforms and the campaigns to optimize towards the best performing sectors.
• Communicate directly with clients as & when needed to understand briefs as well as act as a consultant adding value to our clients - and liaise regularly with Performance Marketing Manager.
• Create templates for various briefing forms, proposals, and reports.
• Help educate various agency team members including Account Executives and Community Managers on the basis of performance marketing, ensure team members have knowledge of basics they may need on a day-to-day basis.
• Building spreadsheets to monitor campaign performance and report it to the Performance Marketing Manager.
• Regularly & proactively suggest new ideas, initiatives, and projects the agency can adopt in-line with the agency’s overall strategy.
• Contribute to the growth of this line of business.
• Good understanding of Programmatic is a plus.

Company Profile

Carma International is the number one provider of business intelligence and media resource services around the world. Our headquarters are located in Washington DC and we have offices all around the world with more than 1000 qualified team members.
Carma is a news management company founded in 1984, the company specializes in the sourcing, distribution, creation, monitoring and analysis of news content in the emerging markets of the world. Our team work on the grounds of 41 countries capturing social and traditional media in over 80 languages.
Carma is a people-driven organization, while we heavily rely on cutting-edge technology in our day to day operations, our core assets are well trained and highly qualified team members that come from a wide variety of backgrounds.