Digital marketing specialist
Job Location: Jounieh, Mount Lebanon
Looking for a new and exciting challenge?
Working with large online brand, the candidate will essentially create and analyze direct response display advertising campaigns to attract and convert new customers for a maximum ROI.
• Social Media account management, SEM, SEO
• Execute display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations.
• Continually evaluate and improve effectiveness of campaigns through bid management, keyword analysis, and geo-targeting.
• Monitoring industry changes and benchmarking against online competitors.
• Designing, directing, and monitoring solutions to acquire and retain users.
• Plan, analyze, recommend and implement the multi-channel marketing strategies to meet marketing objectives of the client.
• Coordinating with internal teams and raising the requirements for projects i.e. creative, ad banners, mailers, website content or any other media related stuffs.
• Conducting research to analyze and understand the market competition for benchmarking.
• Play an advisory role on client engagements, serving as a digital strategy advisor.
• Development of ad strategies for all clients and campaigns.
• Knowledge about organic SEO.
• In-depth knowledge about Google Analytics and its integration with AdWords.
• Meeting clients for presentation of work, growth, ROI & future strategy.
• Supporting internal teams as per the requirements of the campaign.
• Working with the rest of the client team, help define scope and recommended approach for major digital projects of the clients.
• Google AdWords (PPC).
• Google Analytics and its integration with AdWords.
• Social Media Marketing (Facebook Ads, LinkedIn Ads, Twitter Ads).
• Primary knowledge of HTML, Design & Development tools. Well versed with latest SEO techniques.
• Strong passion for and knowledge of technology and digital marketing.
Experience & requirements:
• 1.5 or more years of experience in the field of Digital Marketing.
• Strong written and verbal communications skills.
• Possesses clear, open, positive and concise communication skills (both written and verbal); listens actively and solicits ideas.
• Must be fluent in English & Arabic.
• Must be able to work under deadlines.