Digital Marketing Expert


General Information


Company:
ecomz
Job Type:
Marketing
Location:
Lebanon
Date Posted:
Nov 20, 2017
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Both

Description


Digital marketing specialist

Job Location: Jounieh, Mount Lebanon

Looking for a new and exciting challenge?
Working with large online brand, the candidate will essentially create and analyze direct response display advertising campaigns to attract and convert new customers for a maximum ROI.

Job requirements:
• Social Media account management, SEM, SEO
• Execute display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations.
• Continually evaluate and improve effectiveness of campaigns through bid management, keyword analysis, and geo-targeting.
• Monitoring industry changes and benchmarking against online competitors.
• Designing, directing, and monitoring solutions to acquire and retain users.
• Plan, analyze, recommend and implement the multi-channel marketing strategies to meet marketing objectives of the client.
• Coordinating with internal teams and raising the requirements for projects i.e. creative, ad banners, mailers, website content or any other media related stuffs.
• Conducting research to analyze and understand the market competition for benchmarking.
• Play an advisory role on client engagements, serving as a digital strategy advisor.
• Development of ad strategies for all clients and campaigns.
• Knowledge about organic SEO.
• In-depth knowledge about Google Analytics and its integration with AdWords.
• Meeting clients for presentation of work, growth, ROI & future strategy.
• Supporting internal teams as per the requirements of the campaign.
• Working with the rest of the client team, help define scope and recommended approach for major digital projects of the clients.
Skill Set:
• Google AdWords (PPC).
• Google Analytics and its integration with AdWords.
• Social Media Marketing (Facebook Ads, LinkedIn Ads, Twitter Ads).
• Primary knowledge of HTML, Design & Development tools. Well versed with latest SEO techniques.
• Strong passion for and knowledge of technology and digital marketing.
Experience & requirements:
• 1.5 or more years of experience in the field of Digital Marketing.
• Strong written and verbal communications skills.
• Possesses clear, open, positive and concise communication skills (both written and verbal); listens actively and solicits ideas.
• Must be fluent in English & Arabic.
• Must be able to work under deadlines.

Company Profile

ecomz is a Lebanon-based technology solutions company. Headquartered in Jounieh, the Company is focused on providing e-commerce software solutions to small, medium, and large businesses in the MENA region. Our solutions is catered to retailers and businesses who want to increase revenue through the addition of online shopping to existing or start-up operations.