Senior Online Marketing & Social Media Specialist


General Information


Company:
confidential
Job Type:
Marketing
Location:
Lebanon - Beirut
Date Posted:
Jan 16, 2018
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Both

Description


Responsibilities
•Organize and execute email campaigns using professional tools.
•Search, structure and filter leads and customer data.
•Help building and executing marketing campaigns in the specific markets in West Africa and Europe.
•Optimize and maintain company presence on social media platform such as facebook, Instagram.
•Search, edit and optimize keywords for our website and integrate into Google Analytic.
•Help optimize Web-content in line with the customer journey.
•Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification.
•Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
•Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions

Tasks (extract)
•Content optimization (On-site and off-site)
•Keyword analysis in German, French, English
•Meta information optimization
•Link building (ccs, dmoz, se dirs.)
•Local search
•Email campaigns

Requirements
The candidate must master the following tools and knowledge:

•Willingness to learn concepts such as associative content targeting, recommender systems and collaborative filtering.
•Common social media platforms (Facebook, Instagram, Whats app)
•Google Analytic, Webmaster tools
•Google Ad-words
•Mail-chimp
•WordPress
•GIMP or Photoshop, especially the concept of progressive jpeg, vector graphics and color spaces.
•Basic knowledge in Eclipse IDE or equivalent.
•Experience in Javascript / HTML is an advantage.
•Fluent in English

Experience:
Minimum 5 years

Company Profile