Senior Online Marketing & Social Media Specialist


General Information


Company:
confidential
Job Type:
Marketing
Location:
Lebanon - Beirut
Date Posted:
Oct 09, 2017
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Both

Description


Responsibilities
•Organize and execute email campaigns using professional tools.
•Search, structure and filter leads and customer data.
•Help building and executing marketing campaigns in the specific markets in West Africa and Europe.
•Optimize and maintain company presence on social media platform such as facebook, Instagram.
•Search, edit and optimize keywords for our website and integrate into Google Analytic.
•Help optimize Web-content in line with the customer journey.
•Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification.
•Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
•Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions

Tasks (extract)
•Content optimization (On-site and off-site)
•Keyword analysis in German, French, English
•Meta information optimization
•Link building (ccs, dmoz, se dirs.)
•Local search
•Email campaigns

Requirements
The candidate must master the following tools and knowledge:

•Willingness to learn concepts such as associative content targeting, recommender systems and collaborative filtering.
•Common social media platforms (Facebook, Instagram, Whats app)
•Google Analytic, Webmaster tools
•Google Ad-words
•Mail-chimp
•WordPress
•GIMP or Photoshop, especially the concept of progressive jpeg, vector graphics and color spaces.
•Basic knowledge in Eclipse IDE or equivalent.
•Experience in Javascript / HTML is an advantage.
•Fluent in English

Experience:
Minimum 5 years

Company Profile

CAMPOMATIC was born in 1970 in Campo Sampiero (Padova) Italy as a washing machine & gas cooker brand and has since then expanded to become a global company.

CAMPOMATIC aims to be one of the market leaders for digital electronics, home appliances and energy products, with passion for innovation, quality, elegance, environmental responsibility, comfort, simplicity and safety.

CAMPOMATIC delivers a world of new possibilities for a digital lifestyle today and in the future. Its large product range offers an exhilarating mix of Italian design and technology, in which impressive style is at the forefront & functionality enriches the user experience.

CAMPOMATIC has one of the largest range of products in the market including Televisions, audio and video, telephones, home appliances, cookers, built-in appliances, small kitchen appliances, personal care, batteries, lamps, flashlights and many more.

CAMPOMATIC maintains its commitment to innovation through its extensive global research and development facilities.

CAMPOMATIC has adopted a global production strategy with 60 factories located in Italy, Great Britain, South Korea, Turkey, China and Vietnam.

As the world continues to converge politically & economically, CAMPOMATIC consolidated its activities and now has four global headquarters established to meet the company’s new strategic goals.