Senior Performance Marketing Executive


General Information


Company:
CARMA International
Job Type:
Advertising/ Public Relations
Location:
Lebanon
Date Posted:
Nov 17, 2017
Salary:
1500 - 2000 USD
Employee Type:
Full-Time Employee
Gender:
Both

Description


• Work with Performance Marketing Manager, and Account Managers and other team members to develop effective and fact-based client proposals.
• Work with Account Managers to understand the client brief and translate it to media plans and advising on the best platforms that will be related to the client objectives.
• Strong ability in managing big budgets across different platforms.
• Set bidding strategies for various campaign types.
• Execute all aspects of media plans including optimization and reporting.
• Building media plans and suggesting best platforms to run the campaigns on based on the client objective.
• Give estimation of the KPIs that can be achieved for every platform and overachieve those KPIs.
• Work towards a quarterly target of profit driven from the campaigns, by launching the campaigns to the best practices.
• Analyze data from the platforms and the campaigns to optimize towards the best performing sectors.
• Communicate directly with clients as & when needed to understand briefs as well as act as a consultant adding value to our clients - and liaise regularly with Performance Marketing Manager.
• Create templates for various briefing forms, proposals, and reports.
• Help educate various agency team members including Account Executives and Community Managers on the basis of performance marketing, ensure team members have knowledge of basics they may need on a day-to-day basis.
• Building spreadsheets to monitor campaign performance and report it to the Performance Marketing Manager.
• Regularly & proactively suggest new ideas, initiatives, and projects the agency can adopt in-line with the agency’s overall strategy.
• Contribute to the growth of this line of business.
• Good understanding of Programmatic is a plus.

Strong command of English is a must.
Good communication skills and presentation skills.
Experience in managing Google Adwords campaigns is a must.
Good Knowledge of Google Analytics.
SEO experience is a plus.
Full awareness of behavioral targeting and targeting personas.
Highly dedicated and reliable with a proven ability to deliver results on time.
Ability to handle a heavy workload and manage time effectively.
Strong knowledge of Excel is a plus.
Strategic and long-term thinker.
Excellent written & verbal communication skills.
Excellent English & Arabic writing skills.
Excellent planning & analytical skills.
Expert knowledge of advertising Facebook, Twitter, Google, Instagram and LinkedIn
Excellent knowledge of performance marketing principles, and bidding across platforms.
Excellent knowledge of social media platforms including full understanding of how each platform functions.
Strong knowledge of content marketing including best practices.

Company Profile

Carma International is the number one provider of business intelligence and media resource services around the world. Our headquarters are located in Washington DC and we have offices all around the world with more than 1000 qualified team members.
Carma is a news management company founded in 1984, the company specializes in the sourcing, distribution, creation, monitoring and analysis of news content in the emerging markets of the world. Our team work on the grounds of 41 countries capturing social and traditional media in over 80 languages.
Carma is a people-driven organization, while we heavily rely on cutting-edge technology in our day to day operations, our core assets are well trained and highly qualified team members that come from a wide variety of backgrounds.