Marketing & Digital Media Specialist


General Information


Company:
A company in Beirut Digital District
Job Type:
Marketing
Location:
Lebanon
Date Posted:
Dec 06, 2017
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Both

Description


Proximie is looking for a talented and hard-working Marketing & Digital Media Specialist to join our team.
The candidate will be responsible for handle all communications, marketing and media strategy portfolio inclusive of developing and maintaining the branding, marketing guidelines, digital media, and marketing materials and corporate website for the company. He/She will coordinate between marketing, communications and public relations and conduct market research to identify strategies and tactics to increase visibility, penetration and in turn support the sales teams in growing the business.

Job Responsibilities:
• Strengthen the company’s brand image across various mediums (including look book and identity development)
• Craft an effective media strategy
• Activate influencers by identifying who to target
• Consolidation and activation of company’s social media presence to gain more followers and users
• Develop marketing and communications content, which includes blogs, presentations, website, copy, e-newsletters and email campaigns, presentations, press releases, social media posts, landing pages and promotional collateral
• Integrate the necessary graphics into activities such as social media posts, presentations, newsletters and print material
• Creatively propose new design concepts, graphics and layouts
• Maintain corporate identity guidelines
• Assist in development of digital assets for website
• Handle basic photography, photo and video editing
• Optimize SEO/SEM and growth hacking
• Assist in the management and tracking of editorial and campaign calendars
• Monitor and participate in blogs and forums and think of new ideas for topics of discussion
• Support the vision with creation of content and production of networking events, conferences , exhibitions, and trade-shows etc.
• Collaborate with the sales teams to develop materials that effectively communicate the value of each product/solution to prospects/customers across industries
• Manage and update repository of marketing assets (presentations, collateral, graphics, communications and marketing campaigns
• Provide leadership in messaging development and brand positioning to build our presence in core markets
• Journalistic copywriting for company newsletter

Competencies:
• Bachelor's degree in marketing, communications or related discipline
• A minimum of 2-3 years in "Marketing Communications" experience
• 2+ years of working with Enterprise in the digital healthcare industry is a major plus
• Must be self-motivated and a proactive self-starter with ability to turn on a dime
• Good understanding of Google Analytics, including configuration and reporting
• Experience of defining KPIs, producing ad hoc reports and analysis
• Experience in growth hacking and SEO is mandatory
• Should be well versed in WordPress
• Knowledge of HTML, CSS and JavaScript is preferable
• Proven graphic designing experience
• Proficiency in Adobe Creative Suite and/or other softwares needed for graphics
• Highly numerate with strong analytical skills
• Ability to translate technical and detailed information into user friendly formats
• Strong organizational, interpersonal and networking skills
• Strong understanding and ability to write for digital media including the web, social channels, paid search etc.
• Accuracy and attention to detail
• Works well in a team environment

Company Profile