Digital Marketing & Communications Executive


General Information


Company:
Gosawa
Job Type:
Marketing
Location:
Lebanon
Date Posted:
Feb 05, 2018
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Both

Description


We’re looking for a talented individual who lives and breathes digital marketing to spearhead the growth of our e-commerce sales.

General
* Develop strategies and tactics to get the word out about our company and drive qualified traffic to our website
* Deploy successful online marketing campaigns and own their implementation from conception to execution
* Experiment with a variety of organic and paid acquisition channels
* Craft specific messaging that targets the right audience, drives awareness and purchase
* Manage a dynamic digital marketing calendar
* Maximize traffic, sales, and profit from our channel marketing, including email, notifications, SEO/SEM, affiliate, display re-targeting and acquisition, display, social advertising
* Analyze and report on channel marketing initiatives
* Establish KPIs to manage performance and communicate results/value
* Utilize landing page conversion optimization (A/B testing, multivariate testing)
* Responsible for directing online marketing activities, resulting in increased visitors who are likely to become qualified leads and online sales
* Keep abreast of the latest SEO, SEM and digital marketing industry information, trends and opportunities

Social Media
* Manage the company’s social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, and additional channels that may be deemed relevant.
* Create shareable content appropriate for specific networks to spread both our brand and our content
* Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences
* Run regular social promotions and campaigns and track their success
* Drive consistent, relevant traffic and leads from our social network presence
* Explore new ways to engage and identify new social networks to reach our target buyers
* Track, measure, and analyze all initiatives to report on social media ROI.

SEO
* Manage both on-page SEO and off-page SEO for the company
* Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions
* Stay up-to-date with the latest trends and changes with SEO and major search engines

Email Marketing
* Grow our email list organically
* Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends
* Segment lists based on behaviors like past email engagement and website interactions (purchases, site page visits, etc.)
* Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers
* Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
* Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email

Paid Marketing
* Manage the strategy and setup of all paid campaigns
* Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports
* Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition
* Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying

Management
* Manage technical aspects of key marketing systems used to generate, distribute, and report on leads
* Establish and maintain scalable processes that ensure best practices in campaign and lead management
* Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
* Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
* Evaluate new technologies and add-on applications to improve and optimize marketing performance

Requirements
* BS/MS degree in marketing or a related field
* 3+ years of professional experience in digital marketing and communications
* Solid knowledge of Google Analytics website analytics tools
* Experience in setting up and optimizing Google Adwords / Facebook campaigns
* E-commerce exposure
* Clearly demonstrated experience in designing and executing marketing campaigns through multiple channels
* Have a combination of creative, analytical, and strategic acumen
* Highly collaborative
* Eager to make a measurable positive impact
* Good taste, a sense of aesthetics and a love for great copy and witty communication (must be Fluent in English and Arabic)
* Up-to-date with the latest trends and best practices in online marketing and measurement

Core Competences
* Detail-oriented with the ability to manage projects from inception through execution
* Excellent communication skills, both verbal and written
* Hunger to learn and an entrepreneurial, self-starter with hands-on approach

Company Profile

Gosawa is Lebanon’s leading e-commerce platform, the place to go to when looking for a local experience, getaway and just about anything you may want to buy.

Gosawa is a win-win platform for customers and merchants. For offering a great deal on Gosawa, merchants get pay-for-performance marketing at no risk. A customised Gosawa campaign is designed to attract new customers and secure a new income channel. Moreover, businesses will become the talk of the town with their offer spread to thousands through emails and social media such as Facebook, Instagram and Twitter. Gosawa believes in promoting quality local businesses and products offering positive experiences while benefiting the wider community.