Senior Marketing Executive


General Information


Company:
Lancaster Eden Bay
Job Type:
Marketing
Location:
Lebanon
Date Posted:
Jan 07, 2019
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Both

Description


- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

- Deploy successful marketing campaigns and own their implementation

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Build strategic relationships and partner with key industry players, agencies and vendors

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

- Oversee and approve marketing material, from website banners to hard copy brochures and case studies

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Analyze consumer behavior and adjust advertising campaigns accordingly

Company Profile