Senior Marketing Specialist


General Information


Company:
Expertise Recruitment
Job Type:
Marketing
Location:
Lebanon
Date Posted:
Jan 11, 2019
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Both

Description


Job Requirements:

Bachelor degree in Marketing
MBA/Master degree in digital marketing is a plus
Minimum 4 years of experience in the marketing field (B2C experience is preferred)
Relevant experience in digital marketing (social media, campaigns, SEM, SEO, etc)
Experience in the FMCG industry is a plus
Strong verbal and written communication skills with excellent command of English and Arabic
Analytical focus with strong quantitative & budget management skills
Creativity and commercial awareness
Strong personality with excellent negotiation and convincing skills
Dynamic with excellent organizational and planning skills
Ability to multitask and perform under tight deadlines
Ability to travel up to 50% of the time (mainly to GCC countries)
Job Description:

Creating and implementing marketing campaigns for one product line (B2C product), using digital social media and digital marketing
Reporting to the CEO and liaising with Country Managers in the MENA region
Organizing campaigns for the product in all the MENA region(conferences, exhibitions, presentations, flyers, stands… etc)
Contacting advertising agencies and other suppliers, negotiating quotas and following up with them
Coordinating and monitoring event timelines to ensure deadlines are met
Overseeing implementation of the marketing strategy - including campaigns, events, digital marketing, and PR
Proposing new and creative marketing and advertising solutions
Undertaking continuous analysis of competitive environment and consumer trends to evaluate trends, brand awareness and competition ventures

Company Profile