Marketing Specialist


General Information


Company:
Confidential
Job Type:
Marketing
Location:
Lebanon
Date Posted:
Mar 21, 2019
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Both

Description


We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts, who will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion and to assist in our digital marketing strategies and initiatives also developing Outdoor Marketing plans.
The goal is to deliver effective marketing programs that will help our reputation and growth.
Responsibilities

• Drive digital marketing efforts to attract and build traffic and led conversions, including paid advertising and targeting/re-targeting with Google AdWords
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Conduct outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned
Requirements
• Proven experience as marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software and applications (Web analytics, Google Adwords etc.)
• Well-organized and detail oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind
• BSc/BA in marketing, communications or equivalent
• At least 3 years' experience in marketing
Interested candidates are kindly requested to send their CVs

Company Profile