Marketing & Brand Coordinator


General Information


Company:
Dépêche Mode S.A.R.L
Job Type:
Marketing
Location:
Lebanon
Date Posted:
Oct 15, 2020
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Female

Description


Marketing Strategy:

• Plan, develop and implement advertising & marketing strategies including public relations activities.
• Assist in the development of short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.
• Oversee development and implementation of marketing communication efforts and materials.
• Play a key role in delivering powerful communication plans and content strategies across campaigns and projects.
• Develop and execute digital strategies including Instagram, Facebook, etc.
• Stay informed about, communicate, and apply new or current trends and best practices in digital marketing and analytics.

Marketing Activities & Campaigns:
• Monitor the reactions of customers and retail outlets to new products and brand initiatives.
• Follow up and coordinate with advertising agencies on all necessary deliverables.
• Prepare media agreements and follow up on fashion merchandise for photographic representation in an advertisement or a catalog.
• Plan and follow up on SMS messaging & E-mail marketing campaigns.
• Plan & coordinate strategic in-store events, pop-ups, fashion shows, trunk shows, new store openings, new brand launches & other marketing activities.
• Analyze and report on performance of promotional events based on marketing tactics, event offer, customer behavior, competitive landscape, etc...
• Google analytics report to be send to the management every week
• Direct and negotiate with suppliers & manufacturers for the production of seasonal window displays & collaterals
• Liaise with suppliers to collect all brand look books and marketing material.
• Follow up on printing inventory and ensure timely orders from suppliers.
• Collect and collate marketing invoices for proper tracking and accounting.

Customer Relation Management / PR:
• Follow up and full coordination with Bloggers and Brand Ambassadors
• Follow up on customers promotions and birthdays
• Oversee the development and execution of corporate events
• Develop and implement the business CRM & loyalty strategy to improve acquisition and retention of customers.

Social Media & Websites:
• Plan photoshoots twice per month for social media
• E-commerce: keep updated with looks uploaded
• Launch Depeche mode & 6:05’s e-commerce platforms (Page Design, registration, swift and bank payments method, shipping, etc.).
• Ensure the E-commerce product pages are populated with relevant and in stock products to maximize sales potential
• Take part in the selection of the best-hit items to be featured on the E-shop; organize photo shoots to attractively present these items in total looks along the brand managers.
• Conduct audits of the sites to ensure they are continuously & consistently updated.
• Track & analyze website performance using Google Analytics.
• Handle online orders with the team.
Brand Coordinator
• Stay up-to-date on new trends, surfing sites and monitoring international markets
• Analyze consumer buying patterns and predict future trends
• Getting the floor feedback about the brands & the products
• Improve stock rotation for respective brands.
• Visit to stores regularly and understand key issues with brands.
• Meet customers to gain first hand understanding of brand performance, gaps in assortment and merchandise, customer services.

Floor Training:
The brand coordinator should provide regular training to staff, latest fashion trends and must have garments, brands knowledge, etc.
The trainings should be updated every season.
• Terminology
• Trends of the season
• Brand awareness
• Fabric & cuts
• Mix & match
• Body shape

Local production:
• Working with the stylist to prepare ongoing sketches / styles.
• Decide on a theme for a collection and work with designers.
• Propose new styles based on what is missing in the store.
• Overseeing the final prototype of the designs, place order and pricing them upon receiving the goods.

Job requirements
• Interpret fashion dynamics, understand company brand strategy, passionate for fashion
• Excellent written and verbal communication skills
• Strong Organization, Planning and Analytical skills
• Strong Leadership skills & strong negotiations skills
• Adaptability / Flexibility / Innovation
• Decision-making

Candidate Profile:
• University degree in a related field (Advertising, Marketing, Fashion Design…)
• Minimum 5 – 8 years of experience in retail marketing
• Experience with social media platforms as well as the execution of online campaigns
• Background in digital audience analysis, market research and communication
• Fluent in French and English
• Computer skills are a must

» Other tasks may be assigned to you based on operational requirements

Company Profile