Senior Marketing Specialist - Centro Mall

General Information

Job Type:
Date Posted:
Nov 25, 2021
Employee Type:
Full-Time Employee


Key Responsibilities:
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.
Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
Oversee and manage the marketing budget.

Skills and Qualifications:
Bachelor’s degree in marketing, business, or related field
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with an eye for creativity
Experience with marketing automation and CRM tools
Proficiency with online marketing and social media strategy

Company Profile