Brand Manager

General Information

Job Type:
Iraq - Arbil
Date Posted:
Nov 19, 2021
Employee Type:
Full-Time Employee


Job description
The Brand Manager is responsible for the communication and maintenance of the brand’s values, aligning market and brand strategies, providing a clear vision and position to the brand, and keeping track of business performance, opportunities and threats. The Brand Manager also acts as the direct contact for all marketing activities with the suppliers.

The Brand Manager reports directly to the MD on all aspects of business for example, budgeting, Marketing strategies, and supplier relation.



Study marketplace trends in Iraq: brand ranking, market share, etc.
Monitor the competition through market surveys, pricing analysis, products comparison etc…
Plan, develop and implement marketing strategies in the Iraqi market to achieve the designated brand’s objectives
Communicate annual brand marketing plan to all retailers
Have an accurate awareness of brand principles and communicate same to all clients
Determine and manage the marketing budget in coordination with the division Manager.
Responsible for the A&P as agreed with the supplier and internally
Determine and manage the marketing budget in coordination with the division Manager
Present and update the suppliers on the current situation of the Iraqi Market
Liaise with the internal merchandising department for good execution of animations


Conduct Market Research
Maintain Relationships with Current Clients
Create Product and Service Presentations
Have a good understanding of the businesses' products or services and be able to advise others about them
Seek out the appropriate contact in an organization
Discuss promotional strategy and activities
Seek ways of improving the way the business operates
Attend seminars, conferences and events where appropriate
Keep abreast of trends and changes in the business world


Coordinate project management activities, resources, equipment and information
Break projects into doable actions and set timeframes
Liaise with clients to identify and define requirements, scope and objectives
Assign tasks to internal teams and assist with schedule management
Make sure that clients’ needs are met as projects evolve
Help prepare budgets
Analyze risks and opportunities
Oversee project procurement management
Monitor project progress and handle any issues that arise
Act as the point of contact and communicate project status to all participants
Follow up the legal paperwork (e.g. contracts and terms of agreement)
Create and maintain comprehensive project documentation, plans and reports
Ensure standards and requirements are met through conducting quality assurance tests

Forecasts and logistics:

Coordinate with the commercial and finance divisions on the demand order and submitted to the suppliers accordingly
Determine and analyze the market needs in all items related to our brands
Negotiate with suppliers on prices and invoices
Monitor and analyze sell out data to accurately forecast orders per season per client.
Analyze the stock and ensure that dormancy is kept to a minimum


Ensure a good understanding of the market and the clients.
Conduct market surveys periodically
Get data and information of the market to be inserted in the presentation


Conduct regular training for the concerned employees on our products specification and novelties

Skills /Competencies skills:

Destination & Compass – Has written business goals, has written strategic plan, writes compelling SMART goals and is committed to them, knows what must be done and why, has a developed action plan and follow the action Plan, has determined possible obstacles and has a plan to deal with the obstacles, has check points and debriefs daily, and continuously monitors performance in sales closures.
Outlook – Believes in self, company and marketplace and is passionate about learning and growing. Takes responsibility for own success, doesn’t externalize, accepts challenges, does not take “no” as failure, but as an opportunity to succeed.
Communication –Creates and sustains ongoing forums that encourage two-way communication opportunities; demonstrates and promotes positive prospect, client, and work relationships; proactively addresses and manages conflict and disputes; works to achieve constructive resolution. - Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings. - Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

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