Social Commerce Specialist


General Information


Company:
The Hovi SAL
Job Type:
Marketing
Location:
Lebanon - Beirut
Date Posted:
Nov 23, 2021
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Both

Description


Who We Are
We love seeing businesses reach their full potential, and most importantly, we love knowing that our clients enjoy working with us every day.
We claim we're the only true Digital Solutions Lab in the entire region because we believe we are the furthest possible from a typical marketing agency.|
We are focused on in-taking clients’ problems, pain/friction points, and loopholes in order to output a scalable solution centered around attending to the actual issues or tasks at hand attempting to activate the full potential of the organization we are working with, while using the world most renowned tools and techniques in the spectrum of digital sales and marketing.
And that goes way beyond social media reputation management or a website build.
It's an entire suite of actionable strategies attending to the entire digital marketing and sales lifecycle.

Why We Do It
At Hovi we believe that people are the most important asset in any business.
Building a team of really successful people, free of politics, and focused on growth and personal development is in our opinion the secret recipe to building a company that can be competitive on a global scale.
We take this value to heart and very seriously, whether on the internal level by being the first real Lebanese/Middle Eastern company that offers a 4-day working week for the team to maintain their work-life balance, with a personal development plan and a coach throughout their entire journey with us;
or on the external corporate-social level by bringing a new methodology of business practices and concepts that we believe our region is lacking at the moment.
What you'll be doing
As a Social Commerce Specialist, you will create and implement strategies that generate conversions (leads and/or sales) through social platforms including and not limited to Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest, Reddit, SnapChat, Clubhouse, Online listings, Marketplaces etc... You will be responsible for the development and execution of a full-funnel social commerce strategy. You should strive for specific growth metrics along each lead funnel phase. This requires developing a clear understanding of how current social marketing engines affect a user’s intent and ability to purchase via these social channels. You should always be on the lookout for new opportunities to diversify channel offerings through innovative approaches and the early adoption of new platforms.
Job Description
Research, design, develop, and executing of a full-funnel social marketing strategy
Meet and exceed identified quarterly key performance indicators that include, but are not limited to: social-aided conversions, on-social conversions, specific traffic metrics, and specialized revenue metrics focused on major activations
Coordinate with the Solutions Engineering team to ensure that all necessary integrations between the CRM, eCommerce platform and individual social channels are functioning properly
Work with customer success teams to ensure that social commerce content matches brand elements like visual design, voice, and tone.
Map user journeys across full-funnel digital activations (media, social, e-commerce, etc.)
Collaborate closely with the Customer Acquisition team to curate full-funnel customer persona strategies
Prevent consumer churn, drive repeat purchases and customer lifetime value, while scoping opportunities to recapture disengaged consumers
Act as an internal and external brand advocate, working closely with cross-functional teams to drive clients forward
Ensure that the brand presence and journey online is consistent with overall brand standards and strategy
Create and maintain a Social Commerce business plan: promotional calendar, product exclusivities, cross-selling mechanisms, operation, and data ownership within eCommerce brands
Develop customer understanding through customer social data, contributing to the overall analysis of the consumer path to purchase
Drive Social Commerce channel's targets in terms of sales value, and P&L
Create frameworks that transform Hovi's clients' social presence into highly profitable platforms

mWhat You Have
BS degree in Marketing or relevant field
A minimum of 3+ years experience in a fast-paced e-Commerce business
Hands-on experience in managing and maintaining e-Commerce websites/portals
A solid understanding of e-commerce frameworks and the e-Commerce space that includes marketing strategies, product development, competitive strategies, consumer research, industry trends, and usability best practices
Knowledge of various platforms and online sales strategies and can be used to conduct digital sales or website conversions
Excellent communication and collaboration skills
Strong digital marketing experience, particularly in the areas of Search, Analytics, Social media, and Mobile.
An Eye for Design and Photography
Experimental and Analytical Mindset
Marketing and Communications Theory
More than

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