Senior Acquisition -Functional Team Lead


General Information


Company:
The Hovi SAL
Job Type:
Marketing
Location:
Lebanon - Beirut
Date Posted:
Aug 02, 2022
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Both

Description


Who We Are
We love seeing businesses reach their full potential, and most importantly, we love knowing that our clients enjoy working with us every day.
We claim we're the only true Digital Solutions Lab in the entire region because we believe we are the furthest possible from a typical marketing agency.|
We are a focused on in-taking clients’ problems, pain/friction points, and loopholes in order to output a scalable solution centered around attending to the actual issues or tasks at hand attempting to activate the full potential of the organization we are working with, while using the world most renowned tools and techniques in the spectrum of digital sales and marketing.
And that goes way beyond social media reputation management or a website build.
It's an entire suite of actionable strategies attending to the entire digital marketing and sales lifecycle.
Why We Do It
At Hovi we believe that people are the most important asset in any business.
Building a team of really successful people, free of politics, and focused on growth and personal development is in our opinion the secret recipe to building a company that can be competitive on a global scale.
We take this value to heart and very seriously, whether on the internal level by being the first real Lebanese/Middle Eastern company that offers a 4-day working week for the team to maintain their work-life balance, with a personal development plan and a coach throughout their entire journey with us;
or on the external corporate-social level by bringing a new methodology of business practices and concepts that we believe our region is lacking at the moment.
What you'll be doing
As an Acquisition Functional lead, you will identify strategies, techniques and tactics to increase the traffic and leads acquisition to Hovi's Clients and obtain a high-ranking placement in the results page of various search engines. By generating more leads for the business you'll open up new opportunities for driving growth and profit.
You will also be developing, planing, and executing alongside your team the acquisition strategy that will be the engine behind this growth.
You should drive your team towards success and encourage productivity and passion for the job. This includes mentoring, recognizing accomplishments or providing rewarding and challenging work opportunities.
You are detail and task oriented, so when a deadline is set, you make sure it is met while maintaining an energetic and enthusiastic approach.
Job Description
Your main function will be analyzing, reviewing and implementing customer acquisition strategies while overseeing search engines strategies substantially:
Review and validate keywords strategy and plan based on the outcome submitted by the Research Team
Develop a complete on-page SEO Strategy (develop all the metas needed, from Slug, Meta descriptions, H1, Alt texts, Structured data, etc....)
Oversee the off-page SEO strategy (Listings, back linkings, etc...)
Work closely with the Content team to develop a search engine friendly approach to support your SEO strategy
Adjust the web pages elements according to the optimization team's input in relation to acquisitions tactics
Oversee and measure key acquisition metrics shared by the optimization team such as organic traffic, ranking positions, domain authority, conversion rates, engagement metrics etc...
Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
Develop Acquisition playbooks incorporating current processes to improve customer acquisition results and analyze potential customers' growth
Develop ADs briefs templates that will help the design and content team in:
Identifying the needs, the expectations, and the objective of the requested task
Manage and Prioritize the workflow and time allocation of the team, using Wrike our task management tool
Manage weekly one on ones and sprint meetings with your team
Set clear KPIs to evaluate and monitor team metrics and objectives ensuring meeting of departments' overall OKRs
Oversee and validate acquisition strategies, budgeting, content briefs, and executions
Oversee the development and execution of data-driven strategies, using creative low-cost strategies to grow Hovi clients' target market
Oversee the development and execution of a full-funnel social commerce strategy
Manage email briefs, validate the content shared by the content writer and create briefs for the assets that will support each email to be shared with the design team
Qualifications
A Bachelor Degree in marketing or related field of study.
Prior experience in content growth and SEO
Outstanding ability to think creatively, strategically , and resolve problems
Excellent verbal and written communication skill
Familiarization with Google analytics, Google search console, Google ads and google optimize
Strong organizational, time management, and analytical skills
Strong leadership skills
Google cer

Company Profile