Brand Manager


General Information


Company:
Malia Group
Job Type:
Health Care/ Pharmaceutical
Location:
Lebanon
Date Posted:
Sep 01, 2022
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Both

Description


- Job Purpose:
Responsible for developing, implementing and monitoring strategic and tactical marketing programs, innovative winning growth strategies and plans that will result in achieving superior brand and sales performance and substantial local and international growth for a specific line of products

- Duties & Responsibilities:
1- Identify in collaboration with the Head of Marketing and Business Development department opportunities for development and growth (enlargement of Pharmaline portfolio: newly created products, existing products extension)
2- Conduct needed research and analysis for assigned projects and submit recommendations to Head of Marketing
3- Monitor the execution to achieve business growth and substantial profit of the brands and products locally and internationally
4- Attend progress meetings with Pharmaline Management to share findings and recommendations
5- Support the Head of Marketing in the development of the yearly marketing plan for the assigned line of products that will result in achieving agreed sales performance, in local and export markets
6- Contribute in Setting brand goals and annual targets per product
7- Follow up on setting product strategy and action plans
8- Follow up on the implementation of the yearly marketing plan initiatives
9- Develop and follow up on new products' launching plans (suggest new product price following applicable regulations, set target by SKU)
10- Handle briefing with Pharmaline’s creative team & follow up on agreed agenda to ensure the necessary promotions are created and developed in a timely manner
11- Ensure that all materials needed for launching are available two weeks ahead of launch date
12- Prepare the training agenda and material, in collaboration with the Medical Advisor and the R&D
13- Implement set initiatives with excellence, keep track of expenditures and respect budget limits
14- Conduct post launches situation analysis (market dynamics, market growth market share, medical feedback, penetration strategy)
15- Set the marketing budget for the line of assigned products
16- Monitor the marketing budget versus spending. Analyze expenditure and recommend necessary corrective actions
17- Conduct physicians, customers’ research locally and internationally and continuously master a deep understanding of their needs and motivation. Propose recommendations, take corrective actions and set needed plans to meet changing circumstances
18- Conduct for local and international markets, regular analysis of goal achievements, activities evaluation, obstacles, suggestions, and opportunities; suggest recommendations accordingly
19- Collaborate with Key Opinion Leaders and Medical Advisor to conduct post clinical marketing studies of Pharmaline products
20- Coordinate with the Head of Marketing to get the approval on the budget of the study and with the Medical Advisor for protocol approval
21- Prepare with Medical Advisor the needed marketing tools (brochure, training...)
22- Monitor continuously competitor activities locally, internationally and ensure that product line is competitive in the market place
23- Develop marketing materials, sales aids, presentations, in collaboration with the Medical Advisor, for all involved parties to successfully market, promote, advertise, educate and sell the products locally and internationally; Make sure that content meet scientific specifications and authorities regulations
24- Coordinate with the procurement department for visibility material, promotional marketing material ideas, sourcing options and production offers as per set budget
25- Develop and actively contribute with involved parties for the organization of local and international launching plans, events, and seminars
26- Prepare, in collaboration with the Medical Advisor and the R&D, the needed medical trainings to be provided to the marketing and sales team members
27- Build and maintain a distinguished relationship with the medical community
28- Submit on a monthly basis reports to management including sales achievements versus targets, previous period growth, poor versus strong performing group of products with recommendations to meet objectives

- Education:
Bachelor of Science in Pharmacy/Chemistry/Biochemistry or Bachelor’s Degree in Marketing. MBA is a plus

- Experience:
Minimum 5 years of experience in Marketing of Pharmaceuticals or FMCG

Company Profile