Market Research & Analysis Specialist


General Information


Company:
The Hovi SAL
Job Type:
Marketing
Location:
Lebanon - Beirut
Date Posted:
Aug 02, 2022
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Both

Description


Who We Are

We love seeing businesses reach their full potential, and most importantly, we love knowing that our clients enjoy working with us every day.

We claim we're the only true Digital Solutions Lab in the entire region because we believe we are the furthest possible from a typical marketing agency.

We are a focused on in-taking clients’ problems, pain/friction points, and loopholes in order to output a scalable solution centered around attending to the actual issues or tasks at hand attempting to activate the full potential of the organization we are working with, while using the world most renowned tools and techniques in the spectrum of digital sales and marketing.

And that goes way beyond social media reputation management or a website build.

It's an entire suite of actionable strategies attending to the entire digital marketing and sales lifecycle.



Why We Do It

At Hovi we believe that people are the most important asset in any business.

Building a team of really successful people, free of politics, and focused on growth and personal development is in our opinion the secret recipe to building a company that can be competitive on a global scale.

We take this value to heart and very seriously, whether on the internal level by being the first real Lebanese/Middle Eastern company that offers a 4-day working week for the team to maintain their work-life balance, with a personal development plan and a coach throughout their entire journey with us; or on the external corporate-social level by bringing a new methodology of business practices and concepts that we believe our region is lacking at the moment.



We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their on boarding and decision making process regarding product designs, pricing model, entering new markets, etc... As a successful market researcher you should be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.



Job Description

Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
Understand business objectives and design surveys to discover prospective customers’ preferences
Compile and analyze statistical data using modern and traditional methods to collect it
Perform valid and reliable market research SWOT analysis
Interpret data, formulate reports and make recommendations
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
Conduct a keyword research to support in the organic and paid efforts
Remain fully informed on market trends, other parties researches and implement best practices
Use advanced Statistics and data mining tools to perform detailed market studies on the intended target markets.
Support our Implementation teams in defining the Ideal Customer Profiles for our clients
Quantify the target markets by calculating the TAM SAM SOM
Researching and Creating Buyer personas based on statistical and scientific data


Qualifications

BS degree in Statistics, Marketing or related field
Proven Market Research Analysis experience
Ability to interpret large amounts of data and to multi-task
Strong communication and presentation skills
Search engines, web analytics and business research tools acumen
Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
Strong analytical and critical thinking




Internet Researcher Clerk. Job Description:



Internet researchers use their skills to search the Internet for information on a wide variety of topics. Internet researcher task Include:





Collect data on consumers, competitors, and marketplaces in order to consolidate learnings into actionable items and presentations
Perform valid and reliable market research by reading and interpreting studies from across different industries
Identify and collect a list of influencers, Whatsapp, telegram groups related to specific industries
Interpret data and make recommendations based on findings
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales, and methods of operation
Remain fully informed on market trends, other parties' research and implement digital best practices when it comes to strategic items
Use advanced statistics and data mining tools to perform detailed market studies on the intended target markets
Make sure that all phases of research and development and key learnings are well documented
Support on assigned optimization tasks


Qualifications

Bachelor’s Degree in Business Management, Marketing or related fields
Proven Market Research experience
Excellent written, verbal communication, and comprehension skills
Being pro

Company Profile