Digital Marketing Manager/Web Developer


General Information


Company:
Stepture
Job Type:
Marketing
Location:
Iraq - Arbil
Date Posted:
Nov 22, 2022
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Both

Description


We are looking for an experienced Digital Marketing Manager to assist in the planning, execution and optimization of our online marketing efforts. This position is mainly to plan and organize the promotion of products and services through digital channels.
The ideal candidate will have a passion for marketing, creative campaigns, social media and expanding online presence. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to secure growing revenue via e-commerce. You will be tech-savvy and intuitive with great ideas to reinforce Stepture online presence.
Responsibilities
General
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Manage Social Media accounts: posting calendars, stories, ad campaigns
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Coordinate with other departments to prepare the online marketing plan and budget requirements
• Be actively involved in SEO/SEM efforts (keyword, image optimization etc.)
• Prepare promotional messages and plan the online distribution channels accordingly
• Provide creative ideas for content marketing and update website
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors whenever required


Web Development
• Support Stepture in building a website covering all business divisions
• Update regularly the company website and optimize its presence
• Support Stepture in building an e-commerce platform customized to Stepture requirements and be in charge of frequent updates
• Develop mobile application in line with the e-commerce platform that can help the company grow the online revenues
Social Media
• Manage Instagram and Facebook accounts
• Prepare weekly calendars for our social media pages
• Write all posts/stories captions and choose the right hashtags based on content
• Create post designs or edit videos prior publishing it
• Prepare the ad budget for Instagram pages and monitor ads performance
• Write a monthly summary report for Stepture social media pages
E-commerce
• Research on new e-commerce service providers to promote Stepture brands
• Review contracts of e-commerce companies and handle meeting with them
• Prepare the list of offered items with prices, photos and description
• Manage and lead the marketing campaigns and offer related to e-commerce platforms we are dealing with
• Conduct regular updates on the platforms

Requirements and skills
• BSc/BA in marketing or relevant field
• Proven experience as Digital Marketing Specialist or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools and web analytics
• Demonstrated knowledge of html coding
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills with a high command of English language
• Willing to relocate to Iraq

Company Profile