Marketing executive: job description
• contributing ideas to marketing campaigns
• conducting research and analyzing data to identify and define audiences
• compiling, distributing and presenting ideas, information and strategies
• coordinating promotional activities, events and interviews
• managing production and performance of multimedia content
• writing and proofreading creative copy
• maintaining websites and tracking data analytics
• updating databases and using a customer relationship management (CRM) system
• monitoring budgets
• managing social media campaigns
• monitoring performance of marketing campaigns.
Key skills for marketing executives:
• Excellent communication skills and the ability to network
• Team working skills
• Adaptability and the ability to juggle multiple projects
• Strong attention to detail
• Good organisation and planning skills
• Creativity, writing and design skills
• Commercial awareness
• Numerical skills
• IT skills, including social media and video editing.