We are looking for a Brand Manager to:
- Closely monitors and analyzes sales volumes, market share trends and competitive activity
- Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters
- Assists in the identification and development of business & Brand building ideas and works with other business unit team members to execute the plans that meet investment criteria (volume and profit driven + brand building through integrated campaigns)
- Fully own the digital and social media planning of relevant brands to recruit and drive engagement with consumers
- Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies)
- Analyzes depletion and shipment data and compares results to established objectives to assure the effectiveness of marketing programs
- Develops strategic marketing plan in line with global direction and adapted to local market and consumer dynamics
- Spends time in the market to gather data and opportunities
- Understands the strategic target market, consumer behavior and work with sound consumer/customer insights in order to build the marketing plan
- Executes flawlessly and in line with signed off budgets all related brand activities by working closely with trade marketing teams and commercial teams
- Sets, owns and controls the marketing budget (no overspent)
- Owns and advises on brand P&L (upon availability) with relevant stakeholders and manage A&P accordingly
- Analyzes brand business results and market place dynamics to provide ongoing marketing mix recommendations
- Communicates frequently opportunities and risks
- Assists in the development of trade customer strategies by working closely with commercial teams and customers
- Market intelligence: spends time in market with competitive monitoring and sharing with departments
- Seeks opportunities in market and with third parties to build brand experiences and events to engage with target audience
- Builds genuine positive relationships internally and externally (peers, cross functional teams, suppliers, third parties, trade)
- Promotes responsible drinking, compliance and ethics through every single touch point, behavior and activity
- Ensure the brand’s guidelines are used properly throughout all advertising, promotions, internal publications, social media…
- Aligns stakeholders internally and externally behind plan to drive transversal and external ownership
- Measures key initiatives on ROI and pre-set KPI’s
- Oversee the on-trade and the off-trade executive team execution
Candidate Profile:
- Bachelor’s in Business Administration or Marketing
- 3 to 5 years of experience in relevant position. Preferably in Spirits or FMCG
- Fluent in English, French & Arabic