Marketing Manager

General Information

Job Type:
Date Posted:
Mar 18, 2023
Employee Type:
Full-Time Employee


Job Description

An exciting opportunity to join an International Luxurious Retail group in Lebanon and the region.

As Marketing Manager, you will be responsible for planning and overseeing all online and offline communications and to define and execute the marketing and communication activities according to our marketing plan and products including advertising, public relations, digital marketing, ecommerce…

The Role:
• Developing and managing the marketing plan and calendar for the year in alignment with the company’s strategy and objectives
• Ensuring the plan implementation with the support of the marketing and communications team that you will be leading and supervising
• Coordinate all marketing activities to generate leads
• Collaborate with other teams to promote offerings
• Track performance of all marketing campaigns
• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars
• Tracks product line sales and costs by analyzing and entering sales, expense, and new business data
• Analyze all data insights generating by all marketing channels and translate the insights into actionable tasks
• Prepare the marketing budget and resources allocation
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
• Managing company social media accounts, including social media calendar
• Managing and planning activations related to social media events and targets
• Coordinating and planning events related activities and related coordination with concerned team
• Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests
• Ongoing marketing and seasonal/event-related marketing activations, various activities, and promotions.
• Identify trends and insights, and optimize spend and performance based on the insights
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Proactively collaborate across business units and departments to plan and deliver key marketing campaigns
• Degree in Business, Marketing, or Creative Field
• 6+ years of experience in retail or brand management or f&b
• Excellent communication skills
• Experience in digital marketing, social media and e-commerce

Company Profile