• Develop, implement, and track marketing programs such as email, or digital campaigns
• Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives for the ecommerce
• Analyze and report on the performance and efficiency of ecommerce campaigns
• Conduct market research and analyze trends to identify new marketing opportunities
• Operate the ecommerce website, update its content, run campaigns, track sales and monitor performance
• Work with external agencies and vendors to execute digital ecoms programs