We are currently in search of a skilled and driven Digital Marketing Specialist to join our team. This is a full-time role that offers the flexibility to work remotely or in an office setting. The ideal candidate should have a minimum of 2-3 years of hands-on experience in digital marketing, with a proven track record of achieving marketing objectives and driving online growth.
Responsibilities:
-Create and execute digital marketing strategies to boost online traffic, elevate brand awareness, and generate leads.
-Plan, implement, and optimize digital marketing campaigns across various channels, including SEM, SEO, social media, email marketing, and display advertising.
-Perform keyword research, competitive analysis, and audience segmentation to identify target markets and improve campaign performance.
-Manage and optimize company websites to ensure they are user-friendly, search engine optimized, and aligned with brand guidelines.
-Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and utilize data-driven insights to enhance results.
-Stay up-to-date with the latest trends and best practices in digital marketing, search engine algorithms, and industry advancements to maintain a competitive digital presence.
-Collaborate with cross-functional teams, including content creators, designers, and developers, to produce engaging and conversion-focused digital assets.
-Utilize marketing automation tools and platforms to streamline campaign execution, lead nurturing, and customer relationship management.
-Conduct A/B testing and implement conversion rate optimization (CRO) strategies to enhance website performance and increase conversion rates.
-Monitor and manage online reputation by promptly responding to customer reviews and feedback on various platforms.
-Prepare regular reports and presentations on digital marketing performance and present findings to management.
Qualifications:
-Demonstrated experience of 2-3 years in digital marketing, preferably in a similar industry or role.
-In-depth knowledge of digital marketing strategies, techniques, and best practices.
-Proficiency in using digital marketing tools and platforms, such as Google Ads, Google Analytics, SEO tools, social media management tools, and marketing automation software.
-Strong analytical skills and the ability to interpret data, derive insights, and make data-driven decisions.
-Excellent written and verbal communication skills.
-Creative thinking and problem-solving abilities.
-Ability to work independently and manage multiple projects simultaneously.
-Strong attention to detail and organizational skills.
-Knowledge of HTML, CSS, and basic web development principles is a plus.
If you meet the above requirements and are eager to join a dynamic team, please submit your resume.