Key Responsibilities:
Market Research and Analysis:
- Conduct market research to identify trends, competitors, and customer needs in the pharmaceutical distribution industry.
- Analyze data to develop insights that inform marketing strategies and decision-making.
Content Development:
- Create engaging and informative marketing content, including blog posts, articles, social media posts, and email campaigns.
- Collaborate with subject matter experts to ensure accuracy and relevance of content.
Digital Marketing:
- Manage social media accounts, develop and schedule content, and engage with the
online community.
- Execute email marketing campaigns, analyze performance metrics, and make data-driven improvements.
Event Coordination:
- Assist in planning and organizing industry events, conferences, and webinars to showcase our services and products.
- Coordinate logistics, invitations, and follow-up activities.
Collaboration:
- Work closely with the team to provide marketing support and ensure alignment with sales goals.
- Collaborate with graphic designers, copywriters, and external agencies to create marketing collateral.
- Work closely with outsourced designers and agencies to convey marketing ideas visually
Performance Tracking:
- Monitor and report on the performance of marketing campaigns and initiatives.
- Use key performance indicators (KPIs) to evaluate the effectiveness of marketing efforts.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Strong communication skills, both written and verbal.
- Proficiency in digital marketing tools and platforms.
- Knowledge of the pharmaceutical industry is a plus.
- Highly organized with excellent project management skills.
- Ability to work collaboratively in a team environment.
- Analytical mindset with the ability to interpret data and make data-driven decisions.