Job Purpose
Develop, implement and monitor strategic and tactical marketing programs & initiatives that will result in achieving outstanding brand & sales performance (quantitative & qualitative targets)
Duties & Responsibilities
- Ensuring proper product/brand positioning among competitors, while elaborating/implementing creative strategic plans to achieve set targets
- Assist in the development of mid and long term marketing strategies for the company brands/products
- Develop & implement new products' pre- and post-launching plans (Price positioning, target, launching event & initiatives development..)
- Provide recommendations on promotional plans to the Marketing Manager and come up with creative ideas to deplete slow moving items
- Follow-up on the implementation of all marketing initiatives
- Conduct market visits when needed; ensure that marketing initiatives are properly implemented and that brands penetration/visibility is in accordance with set strategy
- Keep the management proactively informed with respect to competition market situation
- Train & coach the sales team staff on product portfolio, principal culture, marketing strategies & initiatives to achieve set objectives
- Take responsibility of Net Sales, Gross-Margin, Receivables & Stock ratios on monthly basis, and suggest corrective measures accordingly to increase sales/efficiency to route to market and decrease cost (unnecessary bonuses/discounts..)
- Assist the Marketing & Business Managers in the monthly stock/order management & processing
- Support the Marketing Manager in submitting monthly executive reports
- Support the Marketing Manager in submitting annual departmental Business Plan
- Participate in the development of the unit procedures
Education
Bachelor’s Degree in Business Administration, Marketing or relative
Experience
Up to 4 years of related experience in sales and marketing of FMCG products