A Digital Marketer should be holding a leadership role within marketing sections or teams and responsible for shaping and executing strategic marketing plan
This role typically includes:
•Strategic planning: Developing and leading the implementation of comprehensive marketing strategies aligned with overall business objectives.
•Team Management: Overseeing and mentoring marketing team to ensure effective collaboration and goal achievements.
•Campaign Development: Creating and supervising marketing campaigns, including advertising, content, and digital marketing efforts.
•Audience Segmentation: Identifying and targeting specific market segments with tailored marketing approaches.
•Cross-Functional Collaboration: Collaborating with other departments, such as sales, product development, and digital team, to align marketing traffic and efforts with the overall business strategy.
•Reporting: Providing regular reports to senior management on marketing performance, strategies, and results.
•Digital Marketing: Managing and optimizing online marketing channels, such as SEO, SEM, social media, Email marketing and affiliate marketing for all Occasions such as Seasonal campaigns, and yearly events.
A Digital Marketer is a key figure in shaping organization’s efforts, influencing its brand image, and driving business growth through effective marketing strategies.