Senior Marketing Specialist


General Information


Company:
Mazen Pharmacy - Corniche Al Mazraa
Job Type:
Marketing
Location:
Lebanon - Beirut
Date Posted:
Feb 12, 2024
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Both

Description


Main Duties:
1. Develop and execute comprehensive digital marketing strategies to drive online traffic and engagement.
2. Manage and optimize online advertising campaigns across various platforms (Google Ads, social media, etc.).
3. Create and curate compelling content for digital channels, including social media, email campaigns, and website.
4. Monitor and analyze key performance metrics to assess the effectiveness of digital marketing efforts.
5. Stay updated on industry trends and emerging digital marketing technologies.
6. Maintaining continuous communication with distributors in Lebanon to guarantee continuous activations on the website and provision of FOCs for influencer send outs.
7. Building and leading a dynamic and enthusiastic team through effective recruitment and management practices.
8. Working with customer service to ensure a seamless customer experience.
9. Working with external partners, including influencers and media outlets, to enhance brand recognition and direct traffic.
10. Overseeing the budget for marketing campaigns, tracking results, and reporting on campaign performance.
11. Creating and managing a referral program to drive customer acquisition and increase brand loyalty.

Requirements:
1. Bachelor's degree in Marketing, Communications, or related field.
2. Proven experience in digital marketing with a strong understanding of social media platforms.
3. Proficiency in using digital marketing tools and analytics platforms.
4. Excellent written and verbal communication skills.
5. Ability to work collaboratively in a fast-paced environment.
6. Creative thinking and problem-solving skills.
7. Up-to-date knowledge of the latest digital marketing trends and best practices.

Company Profile