Marketing Manager


General Information


Company:
PawPots
Job Type:
Marketing
Location:
Lebanon
Date Posted:
Mar 28, 2024
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Both

Description


Job Description
PawPots is seeking an experienced Marketing Manager to lead our marketing team and drive the development and execution of successful marketing campaigns. The ideal candidate will have a strong background in marketing strategy, brand management, and team management. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Responsibilities
• Develop and implement marketing strategies that drive brand awareness, lead generation, and revenue growth.
• Lead the marketing team and collaborate with cross-functional teams to ensure the delivery of high-quality campaigns that align with business objectives.
• Conduct market research and analyze consumer behavior and trends to identify new opportunities for growth.
• Develop and manage the marketing budget and report on ROI.
• Manage the company's brand identity and ensure consistent messaging across all marketing channels.
• Develop and execute successful digital marketing campaigns across various channels, including social media, email, SEO, SEM, PPC, and content marketing.
• Manage and create content for the company's website, blog, and social media channels.
• Manage the company's events and trade shows, including planning, execution, and ROI analysis.
• Use analytics tools to measure, report, and analyze the effectiveness of campaigns and make data-driven decisions.


Requirements
• Pet owner/lover (dog or cat) is a must!
• Bachelor’s degree in marketing, Communications, or a related field. A Master's degree is a plus.
• Minimum of 5 years of experience in marketing, with at least 3 years in a management position.
• Strong understanding of marketing strategy, brand management, and team management.
• Experience in developing and executing successful marketing campaigns across various channels.
• Excellent communication skills, including strong writing skills.
• Strong analytical skills with the ability to use data to make informed decisions.
• Proficiency with analytics tools such as Google Analytics, SEMrush, and Hubspot.
• Ability to work effectively in a team environment and collaborate with cross-functional teams.
• Self-motivated with a strong work ethic and attention to detail.

Company Description
PawPots is a company that is revolutionizing the pet care industry, providing a healthy diet alternative for pets and an online platform for pet-parents and vets.
Send your CV to careers.lb@pawpots.com mentioning Marketing Manager

Company Profile