Brand Manager - Private Label


General Information


Company:
izzat daouk
Job Type:
Sales-Retail
Location:
Lebanon
Date Posted:
Jun 05, 2024
Salary:
Unspecified
Employee Type:
Full-Time Employee
Gender:
Both

Description


Responsibilities
• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Assess ROI and KPIs of campaigns
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Requirements and skills
• Proven working experience in a related position
• Proven ability to develop brand strategies
• Experience in identifying target audiences
• Excellent understanding of the full sales/marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or a related field

Company Profile