Join our team as an E-Commerce Marketing Manager and lead our brand to new heights in the digital realm.
In this Role you will:
- Develop and implement e-commerce marketing strategies to achieve the company's objectives.
- Manage and optimize the online product catalogue to enhance product visibility and boost sales conversion.
- Utilize SEO strategies to improve website ranking and online visibility.
- Analyze customer behavior using web analytics tools to enhance digital marketing efforts.
- Identify product cross-promotion marketing opportunities to increase average order value (AOV).
- Conduct market research to identify trends, opportunities, and competitor activities.
- Focuses on online marketing strategies, including social media, email campaigns, search engine optimization (SEO), and online advertising.
- Deploy successful marketing campaigns and own their implementation from ideation to execution across various channels, such as digital, social media, traditional advertising, and events.
- Oversees the development and implementation of content strategies, including blog posts, articles, videos, and other materials to engage and attract the target audience.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds effectively to maximize ROI.
- Track expenses and report on the effectiveness of marketing initiatives.
- Focuses on driving online sales by developing and implementing strategies for e-commerce platforms, optimizing product listings, and managing online advertising.
- Oversee digital marketing efforts, including website management, SEO, SEM, and social media.
- Stay updated on digital marketing trends and incorporate relevant strategies into the overall marketing plan.
- Build and maintain relationships with media outlets and key industry influencers.
Qualifications:
• BSc/MSc degree in Marketing or related field
• Demonstrable experience in marketing at least 5 years of experience
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns