Collect data on competitors’ marketing tactics, sales prices, and product/service distribution
Gather and analyze data related to market conditions and consumer demographics
Research customers’ opinions, buying habits, preferences, wants and needs
Create and evaluate methods for gathering data, including surveys, interviews, questionnaires, and opinion polls
Develop tactics and metrics to assess the effectiveness of existing marketing, advertising, and communications programs
Monitor and forecast marketing/sales trends, highlighting opportunities for new initiatives and promotions
Convert complex data findings into understandable text, tables, graphs and data visualizations
Work with internal departments to present clear reports to clients and management
Collaborate with pollsters, data scientists, statisticians, and other marketing professionals