Department: E-Commerce
Job Status: Full Timer
Working Hours: Monday till Friday from 9:00 am till 6:00 pm
Location: Head Office - Zalka
SCOPE OF THE JOB:
The Customer Experience Designer is responsible for owning the Customer experience across all Mike Sport digital storefronts. This role combines UX/UI design with hands-on Shopify implementation — from creating wireframes and mockups to building high-converting pages directly within the Shopify CMS. He/she will report to the E-Commerce Director and work closely with development, marketing, and commercial teams to continuously improve the look, feel, and performance of our sites.
KEY RESPONSIBILITIES:
Strategy & Roadmapping:
Define and own the customer experience strategy and UX roadmap for all Shopify storefronts, prioritizing site features, promotional layouts, and brand activations.
Conduct strategic UX workshops with stakeholders to align on business goals, test plans, and success metrics.
Development & Execution:
Translate marketing and commercial briefs into high-fidelity Figma wireframes and mockups.
Implement approved designs directly in Shopify (theme editor, sections, templates) for landing pages, homepage updates, campaign pages, and microsites.
Provide developers with clear UX specifications and guidelines on initiatives requiring custom development.
Design pages with SEO and tracking best practices in mind, and supply instructions for UTM parameters and data layer hooks to ensure accurate analytics and CRO measurement.
Landing Page & Campaign Enablement:
Build and optimize landing pages and site components for ongoing promotions, seasonal campaigns, and product launches, driving consistency and conversion.
Marketing Channel Journeys:
Design and build visual journeys for email marketing (templates, dynamic content), WhatsApp campaigns, and other CRM touchpoints to ensure brand cohesion across channels.
Optimization & Testing:
Design, run, and analyze A/B tests on page variants, creative elements, and user flows.
Apply test insights to iteratively improve add-to-cart rates, click-throughs, and bounce-rate metrics.
Cross-Functional Collaboration:
Coordinate with the E-Commerce Specialist to align site updates with inventory, promotions, and project workflows.
Partner with the Performance Marketing Specialist to integrate paid-traffic learnings into landing-page optimizations.
Participate in weekly sprint planning and retrospectives to maintain momentum and ensure CX objectives guide the team’s priorities.
Desired Skills & Experience:
Proficiency in Figma for creating wireframes, high-fidelity mockups, and interactive prototypes
Expert use of Shopify’s native CMS (theme editor, sections, templates) to implement and customize designs directly.
Deep understanding of E-Commerce UX & CRO best practices, including experimentation methodologies.
Keen attention to detail with a strong sense of brand consistency and user-centric design.
Basic proficiency in HTML/CSS and Shopify Liquid for minor theme adjustments and troubleshooting.
Experience designing email templates and visual assets in Klaviyo or similar marketing-automation platforms.
Familiarity with A/B-testing tools to validate design hypotheses
Experience working on multi-language or multi-store Shopify setups, ensuring localization and consistency across markets.
Comfortable using UX analytics tools (e.g., Hotjar, Google Optimize, GA4) to inform design decisions.
Experience leveraging AI tools for user research, rapid prototyping, and personalized experience recommendations.
JOB REQUIREMENTS:
Education: Bachelor’s degree in a relevant design or digital field such as:
o BA in Graphic Design & Visual Communication
o BA in Multimedia & Digital Arts
o BS in Computer Science or Information Technology with a specialization or coursework in UI/UX
o Equivalent qualifications in HCI (Human-Computer Interaction), Digital Media, or Interactive Design
Experience: At least 4 years of hands-on web and E-Commerce design experience, with a minimum of 2 years implementing and optimizing Shopify storefronts.
Linguistic Skills: Fluent written and spoken English and Arabic; French is a plus.