Job Purpose
- Develop, implement, and oversee strategic and tactical marketing programs that drive brand growth, market penetration, and sales performance in alignment with business objectives.
- Ensure effective brand positioning, budget optimization, and seamless coordination with brand principals to achieve both quantitative and qualitative targets.
- Perform duties in accordance with Malia Group policies and procedures.
Duties And Responsibilities
Marketing Strategy & Execution
- Develop the annual business plan and brand growth strategies for the Tobacco business unit
- Develop and implement a comprehensive marketing calendar aligned with both global and local brand strategies
- Customize global marketing strategies to suit local consumer behavior and market dynamics
- Lead and oversee multi-channel marketing campaigns, ensuring strict adherence to brand guidelines
- Establish and maintain strong collaboration with key stakeholders to streamline communication with principals
- Strategically plan and execute brand activations, events, and sponsorship initiatives
Forecast & Demand Planning
- Develop advanced demand forecasting models considering market demand, sales trends, and principal directives
- Ensure forecasts align seamlessly with the brand’s long-term strategic vision
- Optimize inventory levels to mitigate risks of stock excess or shortages
- Monitor monthly and annual brand performance against forecasts, providing strategic recommendations for optimization
Budget, Expenses & ROI Management
- Oversee and optimize the marketing and trade budget, ensuring maximum ROI while securing additional funding when necessary
- Continuously track and assess ROI for all marketing and trade initiatives, leveraging insights for future strategic improvements
- Maintain stringent financial oversight by monitoring expenditures and ensuring approval processes are adhered to
- Ensure timely submission of Debit Notes and proper documentation of all expenses
Pricing & Profitability
- Develop and manage competitive pricing structures that align with overarching financial goals; Optimize Gross and Net Margins to enhance brand profitability while maintaining market competitiveness
- Conduct comprehensive pricing analyses, considering competitive benchmarks and sales performance
- Ensure alignment of pricing strategies with field teams and critical stakeholders
Supply Chain & Inventory Management
- Collaborate proactively with the supply chain team to ensure product availability and optimal stock distribution
- Set and manage monthly orders while aligning them with annual sales targets
- Ensure timely and accurate order placements based on demand forecasts and market needs
- Oversee stock distribution to maximize efficiency across different markets and channels
Performance Tracking & Data Analysis
- Conduct ongoing monitoring and analysis of sales performance, market share trends, and competitor activities
- Evaluate brand penetration and visibility, ensuring alignment with market positioning strategies
- Lead performance reviews and generate actionable insights to support strategic decision-making
- Interpret third-party market data to enhance business intelligence and planning
- Prepare and deliver in-depth business review reports for principal meetings, offering data-driven recommendations
POSM & Trade Marketing Management
- Ensure the availability, strategic distribution, and effective utilization of Point of Sale Materials (POSM)
- Manage agency coordination for the seamless production and timely delivery of promotional materials
- Partner closely with trade marketing teams to enhance in-store visibility and customer engagement
On HR
- Contribute proactively with the Talent Acquisition Team in filling vacancies timely. Design/update related JD and on-boarding programs and ensure their proper understanding & implementation. Ensure an optimized structure in line with business priorities and performance
- Provide direct reports with needed resources/tools and guidance to fulfil their role properly and set their training needs and development plan in coordination with L&DM. Celebrate achievements, highlight people with potential to offer them perspective for growth
- Set direct reports annual Business Goals and required competencies and conduct quarterly feedback sessions to appraise their performance. Monitor continuously direct report productivity and take corrective actions in due time. - - Issue misconducts and enroll under-performers in related program
Promote the Group's culture, encourage loyalty, trust, a healthy working environment and teamwork. Personalize the motivational approach, empower and inspire the team to reach greatness
Education And Experience
Education
Bachelor Degree in Business Administration, Marketing or Management. MBA is a plus
Experience
Minimum 8 years of experience in