Main Responsibilities
- Plan and execute digital marketing campaigns.
- Enhance brand awareness within the digital space, driving website
traffic and acquiring leads/customers.
- Identify trends and insights, and optimize spend and performance
based on the insights.
- Create and manage content for digital platforms.
- Analyze marketing and sales data to develop insights and make
recommendations for optimization.
- Measure and report the performance of all digital marketing
campaigns and assess against goals (ROI and KPIs).
- Collaborate with internal teams to ensure cohesive marketing
efforts.
- Manage and optimize our e-commerce site for better performance
and user experience.
- Manage the day-to-day operations of the e-commerce site, including
product listings, promotions, and inventory.
- Analyze e-commerce performance and make data-driven decisions to
improve traffic, conversion, and sales.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience in digital marketing and e-commerce management.
- Proficiency in SEO, SEM, and social media marketing.
- Strong analytical skills and data-driven thinking.
- Excellent communication and organizational skills.